More than
automation.
A whole new chapter.
Novel builds the AI products, automations, training, and websites that turn forward-looking professional services firms into the ones their clients want to work with. We also build modern websites for any business that needs one.
Four capabilities.
One roof.
Four ways we make accounting firms and professional services harder to compete with — plus modern websites for any business. Most start with one and expand from there.
Builder
Custom AI products, internal dashboards, and client-facing tools built specifically for accounting firms and professional services. The kind of leverage you can't buy off the shelf.
Automator
Workflow automation that removes friction from the parts of the firm no one wants to do. Less manual work, more capacity, fewer mistakes.
Educator
Hands-on AI training for partners, managers, and staff. We turn your team from cautious to confident — using tools that actually fit how a firm runs.
Website Creator
Modern, professional websites built for accounting firms, professional services, and businesses that need a real web presence. Clear positioning, fast pages, and a brand that looks like the next chapter.
Three audiences.
One playbook.
Professional services
Accounting, law, engineering, consulting. AI products, automations, and training tuned for billable-hour realities.
See the buildsHome services
Tree care, HVAC, plumbing, the trades. Never miss a call, book every job, keep the crew busy.
See the buildsAny business
Not sure where AI fits? Start here. We find the highest-leverage automation — and the website to match.
See the buildsThree steps.
No jargon.
Book a call
Thirty minutes. Tell us about your firm — what's working, what isn't. We listen. No pitch.
Get a plan
We put together a strategy: the right mix of AI products, automation, and training for your firm. Itemized. Honest.
We handle it
We build, automate, and train. Your team gets back to client work — with more capacity and less busywork.
See it work.
Right here, right now.
No slides, no screenshots. Pick a build and run it — these are the real demos we walk clients through, the same kind of automation we run on our own back office.
AI Document & Invoice Intake
Every bill, receipt, and statement — read, coded, and booked before you open it.
Sample documents. The live build accepts email-in, upload, or a watched Drive folder.
Pick a sample document to watch the AI read, code, and book it.
Specialized builds,
not off-the-shelf software.
The kind of leverage you can't buy. Each build is designed around one firm, proven on real numbers, and run by us. Two ship with live demos you can try.
Our
Commitments.
No long-term contracts.
Engagements are flexible — leave whenever it stops working. If we're not earning your trust, you shouldn't be locked in.
Your data stays yours.
Full transparency. You always own your tools, your data, and everything we build for you — even if you leave.
Real results, fast.
We move at startup speed, not agency speed. Realistic timelines, upfront, in writing.
Humans first, always.
AI handles the repetitive work so your team can focus on what matters. You'll always talk to a real human who knows your business by name.
Tailored to
your business.
Every firm is different, so every engagement is too. Tell us what you need and we'll put together a quote that fits — no packages, no pressure, no long-term contracts.
* No long-term contracts
Two people.
One opinionated team.
Chase Wetzel, CPA
Accounting & Advisory
M.S. Accountancy · B.B.A.
Accountant with a background in tax and financial advisory. Chase believes the best financial relationships are built on straight talk, genuine care, and actually enjoying the work. He holds himself to a high standard and thinks you should expect the same from anyone you trust with your business.
Noel Sengel
Software · AI · Technology
M.S. Electrical & Computer Engineering · B.S. Electrical & Computer Engineering
Software engineer specializing in AI, web development, and automation. Noel builds the tools, systems, and infrastructure that give accounting firms an unfair advantage — from custom AI agents to full back-office automation. Previously built Wayfare (AI travel platform), Dolos (hardware), and Haul (food tracking).
Let's write the
next chapter together.
Thirty minutes, no obligation. We'll learn about your firm and tell you exactly how we'd help.